Videos are powerful communication tools. According to a really smart woman, Susan Weinschenk, Ph.D., (actually known as The “Brain Lady”), there are four core reasons why we are drawn to video.
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing form of communication and one we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – bright shiny objects! – looks like we still do!
Posters, counter cards and brochures are static and they’re stale! If you’re relying on these outdated communication forms to get your marketing messages across to your waiting patients, you should get with the program.
In order to compete with the videos on the smart phone in everyone’s hand, you need to put your messages up on the big screen TV in front of them. Don’t panic if you don’t have any of your own videos, because Mediplay has a great selection of videos to choose from that are bound to get the marketing results you want.
Connect with your patients by putting your messages in video and showing them on the TV in your waiting room!