The Immense Value of Internal Marketing – 3 Important Facts

Editorial Team

Money is “patient-ly” waiting for you!

Maybe you have a new product or service that you’re offering at your practice. Maybe you have an underutilized laser, or another piece of equipment that you still haven’t gotten the return on your investment. Whatever the scenario, you need a way to get the word out and get folks buying these products and booking these procedures!  Consider, internal marketing.

Before you go spending any money advertising these products or services to the general public, you should know these…

3 Important Internal Marketing Facts!

1. It costs 7 times more to attract a new customer than to retain an existing customer.


2. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.


3.  Existing customers are 50% more likely to try new products and spend 31% more, when compared to new customers.

So How Do You Market to Your Loyal Existing Patients?


Now, knowing these facts, doesn’t it make sense (and dollars) to invest in the most powerful, versatile and sophisticated patient education and internal marketing system out there?

Mediplay is helping practices nationwide capitalize on every moment of the patient’s appointment time. Wherever you have a screen, and a person in front of it, you have an opportunity to sell. The Mediplay system comes with a library of video content, so you can select videos about everything you offer with the click of a mouse. Or, you can upload your own videos. There are also gorgeous templates ready for you to customize with your specials and any other information about your practice. It is all controlled through a smartly designed online portal. You have 24/7 access and are in control of everything!

Mediplay is easy, affordable, and effective. Get started today!  Schedule a free demo.

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