There’s a lot of money to be found in your waiting area!
Now, I’m not suggesting that you to go out there and pull up all the cushions looking for lost change. Instead, let’s take a quick look at the folks sitting there and the services and products they are paying someone else for and see if you can’t get some of that action.
According to the American Society for Aesthetic Plastic Surgery, Americans spent just over $7 billion on non-surgical cosmetic procedures, including laser hair removal, in 2011. So my first question to you is, do you offer any aesthetic services in your practice? And if not, why not?
Gone are the days when anyone thinks it’s odd that a reputable doctor would offer Botox® or an injectable filler treatment. On the contrary, most people would prefer to entrust their face to their doctor rather than to some place that offers a discount through a Groupon special.
In-house ancillary services are especially valuable when it comes to both offering continuity of care for your patients and boosting the bottom line. Among the most profitable are lab services, echocardiograms, vascular studies, Dexascan screenings and imaging. Offering these services in your office also benefits the patient by saving time and bettering compliance. Ancillary services are also attractive to potential recruits.
Other popular ancillary offerings include physical therapy, audiology testing, nutritional counseling, wellness centers, weight loss centers, nutraceuticals, and medical equipment such as braces or orthotics.
Now you need a good way to inform your patients about all the wonderful services you offer them right in your practice. You could tell Mrs. Jones that you can take care of those ugly wrinkles on her face, but that might not be the best approach. This is where we come to the rescue. Let Mediplay do the marketing of these services and products for you before the actual appointment begins.
You’ve won the trust of the patients who are sitting in your waiting area. Don’t lose them to other specialists for procedures that you are adept at performing.